The Communications Consultant's Master Plan: Leveraging Public Relations Expertise for Client and Personal Success (Paperback)

The Communications Consultant's Master Plan: Leveraging Public Relations Expertise for Client and Personal Success By Roger Darnell Cover Image
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Description


This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:

- The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional

- Advanced PR practices including investor relations and strategic planning

- Agency expansion, addressing growth and exit strategies

Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant's Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.

About the Author


Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.
Product Details
ISBN: 9781032012599
ISBN-10: 1032012595
Publisher: Routledge
Publication Date: December 21st, 2021
Pages: 196
Language: English